By customizing the
Calling Card, the fundraiser personalizes the
relationship with the donor, be it a picture of a
high school athletic team, a church or synagogue,
a well recognized charity logo etc., etc. The
custom card keeps your message in front of your
benefactors and allows them to share the idea
with others. Using Custom Pre-paid Phone Cards
for fundraising accomplishes the following:
HIGH
PERCEIVED VALUE: As with all pre-paid calling
cards, the convenience, security and savings
versus public telephones, operator assisted and
credit calling cards makes the recipient of the
card appreciate its value. Pre-paid calling cards
can be used anywhere in the continental United
States and are for calling long distance or
internationally.
GREAT
GIFT: To give a student a calling card is
better received than money because it is
considered money by most students and allows them
to stay in touch with family and friends. To give
to children, this same card becomes security. If
ever they need to make an emergency call, without
having the correct change or funds, they can use
their card. In fundraising, many uses and further
giving is the key to a successful program.
Multiple purchases will up the donation.
RECOGNITION: Fundraisers know that to many
donors, recognition is important. The Calling
Card is an instant reward for gift giving. Other
people can see that the person with the card is
generous or caring.
COST
EFFECTIVE: Most of the money raised by
selling pre-paid calling cards is kept by the
organization. You can determine your own net
profit by setting your sales price. The margins
can be large while the value remains strong.
Intelicard©
has participated in many fundraising projects
and has witnessed a huge percentage of repeat or
continuity in the use of custom pre-paid calling
cards. Programs have run in conjunction with
other fundraising activities and have ended up
more profitable than the activity itself. Why
sell frivolous gifts or fattening candy when you
can promote a "mini-billboard" that is
used by the donor over and over.
With the inclusion
of a 6-10 second audio message every time the
card is used, you can thank your benefactor again
and again. "Thank you for participating
in………Auction. Your support is
appreciated." "Go Big Red!"
"The children thank you." The uses of
Custom Pre-paid Calling Cards for fundraising are
endless.
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Many successful fundraising
activities have used Custom Pre-paid Calling
Cards. The advantage is that the donor sees value
in the card and feels that receiving something
that has utility and, at the same time, helps a
cause is a win- win situation. The traditional
fundraising has used candy and cookies because
they are consumable and purchased often. The same
can be said for the use of a telephone.